Core Rhythm Fitness(CRF) is passionate about mind, body and spirit transformation. Founded by CEO, Rodrick Covington, CRF is a boutique holistic nutrition/fitness company based out of New York City. CRF specializes in shredding, defining and sculpting the body; engaging and empowering the mind, and encouraging and inspiring the spirit. The signature CRF pilates warm up, in combination with high-intensity (HIIT) group fitness offerings, personal training and personalized tailored nutrition is how they manifest TRANSFORMATION in each and every client. As a team and community, they seek to discover optimal living through fitness, nutrition, accountability and empowerment.
I met Rodrick and CRF in early 2016 through Classpass. I was on mission to find a fitness regime that I could stick to in order to loss weight and tone for my upcoming wedding. It had been at least two years since I was in a gym and I needed help. Connecting with teachers where I could feel their passion for their craft was really the draw for me, and discovering what I really enjoyed kept me incredibly motivated. Rodrick is that kind of instructor. He is inspiring, challenging and intention based. Every class he spoke of the “why” to be there, manifesting change and pushing me past what I thought I could do. Seeing the results and feeling my body change, and experiencing the energy I could sustain throughout the day kept me wanting more. When I pushed myself hard enough, my mind was clear and focused on the task at hand. Giving myself one hour to be still in my mind while moving my body felt like a gift to myself. I allowed myself to be completely present. That was what I had been missing in my life for the last few years. Obligations from work, family, friends and life in general had gotten in the way, and when I rediscovered my authentic self through fitness, I was very emotional. I had let so much time pass me by. When I stopped pursuing acting and got a desk job I thought I was ok, and I was. But when I took classes at CRF, I remembered that I deserve and need this in my life to not only feel that I am being cared for but also to care for myself. I needed to feel that despite all of the time and effort I was devoting to other people, my own life was just as important. I had cared so much about the happiness of others that I had forgotten about self-love. My authentic self craves creativity, joy and play. Listening to music, sweating with a community pushing themselves just has hard made me be a better person. I can give more and receive more.
From that passion and love I felt for Core Rhythm Fitness I asked them if I could produce their very first brand video. They were a small company still growing and I wanted to spread the word about the important shift I felt in my life from going to their classes. I also wanted to showcase Rodrick as a prominent NYC trainer. I brought on fellow Storyteller, Gino Gianneschi, to be my director and we came up with the video piece you see here. We felt strongly it was a story that needed to be told and shared with the world. CRF walks the walk and practices daily what they preach. We are incredibly proud of how it turned out!
Crew Director: Gino Gianneschi Executive Producer: Amanda Fink Mandell Cinematographer: Jorge Arzac Producer: Robert Mandell Production Assistant: Jesse Fink Gaffer: Marian Dealy Editor: Justin Snow Original Music & Sound Mixing: Shea Duncan, Mophonics